(2011) Pearson Education Limited 2000 Photocopiable Tests

by lathou | 0 Comments | November 28, 2022

(2011) Pearson Education Limited 2000 Photocopiable Tests

although the 1.6 billion dollar purchase of sesame workshop was one of the companys biggest ever, it was just one of a half dozen acquisitions in the last decade. pearson has not branched out into other areas of education. it isnt a technology company. its focus has been on testing. so, says binkley, its not surprising that pearson would get into the language-arts business.

microsofts strategy was the opposite: to get out of the testing business. that wasnt the case with ibm, whose experience in education was largely positive. and its not the case with pearson, says binkley. pearson became the dominant provider of standardized testing. now, it is trying to create a new market: assessment and accountability. pearson is betting that schools will have no choice but to buy the tests, and to buy the tests from it.

pearson is also making an effort to stay in touch with parents. the companys not-for-profit, pearson foundation, has begun to develop relationships with like-minded organizations as well as those that support families and children through a variety of activities. in some cases, those organizations are part of a group called the broad foundation, which is dedicated to connecting individuals and communities. the work includes collaborations with organizations such as the national partnership for women & families and the scarsdale coalition for the wellbeing of children.

pearson also has other diversified interests. it is one of the nation’s largest private employers, with more than 93,000 employees. the company makes almost half of its revenue from the education sector, a ratio that has held steady since 2008. it has a strong presence in the health-care and financial services sectors as well. pearson owns well-known brand names such as the financial times, the financial times magazine, financial times deutschland, and the financial times of india. the companys roots stem from a newspaper company that began in 1864 and is now part of pearson plc. pearson owns a variety of media brands such as the new york times, the washington post, and the wall street journal.

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(2011) Pearson Education Limited 2000 Photocopiable Tests

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